What Are You Selling?
Salesmanship can be a dirty word in many people's minds because of the negative connotations associated with it. When we think of a “Salesman”, we think of someone who is greasy, deceptive, profit-driven, vacuous, and dishonourable. Salesmen are those annoying pests who talk too much, listen too little, lie with intent, take your money, and then vanish into thin air cackling like witches, right?
Let’s get real here and admit that's childish nonsense. To “sell” something is to convince another person that that thing has value, and that its value is sufficient to justify them making a financial sacrifice to obtain it. We all have something to sell, and often the things we are most passionate about can be sold to fellow enthusiasts for great reward.
You want to make money by doing the things you're passionate about, don't you? Doesn't everyone? The internet has made it so that anyone can do just that with a little experimentation, imagination, and preparation.
In this brief work I expand upon 5 simple questions which you must learn to answer when selling or promoting your work, whether that work is a book, a painting, a product, an invention, a service, a program, or an idea.
Included are some useful graphic exercises and examples from real businesses who have lived and died by their preparation, or lack thereof.
Have the courage to turn your passion into a source of income by developing well-researched answers, and actionable plans, to the questions in this book.